LAUREN ARMENTA

SENIOR PRODUCT DESIGNER

About

LET'S WORK TOGETHER

About

Lauren Armenta

Senior Product Designer

I've spent a decade designing digital products: at NBC, Dexcom, and Intuit TurboTax. The best products give people a clear picture, then make the next step obvious.

I've spent a decade designing digital products: at NBC, Dexcom, and Intuit TurboTax. The best products give people a clear picture, then make the next step obvious.

I started as a graphic designer making things people could pick up. A color theory project at Chapman became Tag You're It, an apparel brand I sold at festivals in San Diego. The idea behind it: people get labeled all the time, so make labels that point at the best in someone instead of boxing them in.


I took that problem to a bigger scale. At Dexcom, I designed how glucose data reads for people with diabetes and their caregivers, work that led to data visualization patents. At Intuit, I led the TurboTax onboarding redesign for returning filers, deciding who gets which path so more of them finish. It contributed to over $84M in incremental revenue.


I still think like someone selling tees at a festival table. You have a few seconds to get it picked up. After that, it has to be worth keeping.

I started as a graphic designer making things people could pick up. A color theory project at Chapman became Tag You're It, an apparel brand I sold at festivals in San Diego. The idea behind it: people get labeled all the time, so make labels that point at the best in someone instead of boxing them in.


I took that problem to a bigger scale. At Dexcom, I designed how glucose data reads for people with diabetes and their caregivers, work that led to data visualization patents. At Intuit, I led the TurboTax onboarding redesign for returning filers, deciding who gets which path so more of them finish. It contributed to over $84M in incremental revenue.


I still think like someone selling tees at a festival table. You have a few seconds to get it picked up. After that, it has to be worth keeping.

I started as a graphic designer making things people could pick up. A color theory project at Chapman University became Tag You're It, an apparel brand I sold at festivals in San Diego. The idea behind it: people get labeled all the time, so make labels that point at the best in someone instead of boxing them in.


I took that problem to a bigger scale. At Dexcom, I designed how glucose data reads for people with diabetes and their caregivers, work that led to data visualization patents.

At Intuit, I led the TurboTax onboarding redesign for returning filers, deciding who gets which path so more of them finish. It contributed to over $84M in incremental revenue.


I still think like someone selling tees at a festival table. You have a few seconds to get it picked up. After that, it has to be worth keeping.

Philosophy

What I believe in

01

Clarity at the forefront

I remove everything that doesn't serve the goal. No noise, no decoration — just focused design that communicates instantly and clearly.

02

Ownership

Shipped isn't done. I stay with the work after handoff: QA with engineering, watching the data after launch, and fixing what didn't land.

03

Durability

Build for the next team, not just this release. I design systems, templates, and documentation so the work holds up after I've moved on to the next problem.

04

Collaboration is the default

Listen widely. Decide clearly. Bring the constraints in early. I work with PM, engineering, analytics, and legal from the start, so the hard limits shape the design instead of breaking it later.

Let's connect.

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Let's connect.

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